(The February changes were due to take effect on June 30.)Īs one angry developer of the iFlow Reader app noted as his company went out of business, Apple's new rules were impossible to comply with for many companies and that Apple was basically sending an "eviction notice" to digital book sellers. In other words, the vendor-Amazon, Barnes & Noble, and so forth-would need to sacrifice 30 percent of all sales (and subscription) transactions, effectively requiring them to sell at a loss.
Moreover, the vendors couldn't raise the in-app version of the price to help defer the money they'd now owe to Apple-the rules further stipulated that the in-app price must be at "the same price or less than it is offered outside the app."
The company would require third-party developers to sell any available content from within the app-sales from which siphon Apple's standard 30 percent commission that it was otherwise not receiving from the Web-based purchases. When Apple issued its App Store subscription rules last February, however, it made conditions far stricter. In the past, e-reading apps Kindle, Nook, and Kobo have avoided paying the cut by sending customers to a Web-based interface outside the app. Today, Apple decided to give a little, as it made some significant tweaks to its in-app subscription rules that impact the fate of e-reader apps.Īpple had reportedly set a deadline of June 30 for developers to alter their apps to reflect the new terms for subscriptions in the Apple Store, which required companies to give Apple a 30 percent cut on sales their apps generate. With Apple's latest rules change, it now looks like e-reading apps won't have to be removed from the App Store.
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